Jul
11History about TAG Heuer
Tagged Under : men's watches, TAG Heuer, watch, women's watches
The TAG Heuer watch company was found by Edouard Heuer in 1860. After his first workshop settled down in St. Heuer settled down his first watch workshop in St. Imier, and put all his heart to design and improve watch making technology. The core value of TAG watch and Edouard Heuer is progress, precision and innovation since the beginning.
Heuer revolutionary invention came in 1869 after he patented the stem-winding system. In 1911, it was through his persistence and invention spirit, Heuer first dashboard chronograph developed for automobiles was born. A fantastic name of “Time of Trip” was given by Heuer. About 5 Years later, Heuer launched a wristwatch with chronometer function, during that time, it was first time in the world had seen it and he patent it Micrograph. Totally speechless, it is capable of measuring 1/100th of a second.
Actually TAG Heuer has close relationship with sports as it looks more close to artist style. TAG Heuer has the record of best sports watches in the world reference as its high quality and accuracy. Olympic Games Competitions has used TAG Heuer watches for time-keeping in 1920, this is the first time for TAG Heuer officially revealed in Olympics. From the mid of twenty century Heuer timepieces were utterly popular in auto racing sport. Nowadays, the Formula 1 series is still consider as a leading sports watch.
Not long in 1933, Heuer invented the Autavia to the world. Autavi is used for automobiles and airplanes’ dashboard timer. The great success of TAG started in 1960 as the Autavia chronograph and Carrera chronograph was continuously implemented. The Carrera chronograph was transferred to company’s icon by TAG finally. TAG Heuer as one of the world top watches and stylish watch in has occupied a big portion of the wristwatch market.
The TAG Group holdings SA had control of the Heuer company and this two joined together became TAG Heuer.After became the official timekeeper of Formula 1 races in 1992, TAG started its new journey in watch industry. LVMH Mo?t Hennessy Louis Vuitton S.A which is a leading luxury goods company bought over the TAG Heuer by paying 1.15 billion francs.
